Levi's Dockers Marketing Case Study Solution Case. Our collection of featured case studies highlights how organizations are implementing project management practices and using PMI products, programs or services to fulfill business initiatives and overcome challenges. Dockers Creating a Sub-brand“ Report 1. How would you characterize Levi´s branding strategy in general? Levi’s is a brand recognizable in the whole wide world. There is no person who wouldn’t be able to associate correctly the Name with the product. LS&Co has managed to create something timeless, just like their classical 501 blue jeans.
Levi's Dockers - creating a sub-brand - WriteWork Dockers : Creating a Sub Brand Presented by: Anant Kajaria (08FN-011) Abhay Ajitsaria (08FN-061) Arpeet Agarwal (08FN-065) Jatin Dev (08FN-070) Sugandha Sherwal (08FN-109) Vijay Nagraj (08FN-115)Timeline The decline phase & fight back by Levi s The decline phase & fight back by Levi s Mid Life Crisis Levi s Dockers CBBE Model CBBE Model High brand awareness Strong market penetration Channel support Positive image across various demographic segments Resonance Market leader in the segment Superior Quality Innovative conceptualizationsclothesline, stores and ad campaigns Edgy Comfortable Less stuffy Versatile; suitable for a variety of situations Judgement Reliable Value for Money Diverse choice Fantastic alternative for an optimum fit mid-way between formals and casuals Success of Levi-Strauss products (secondary brand associations) First mover in new casuals category In-store concept shops Strateic positioning and media strategies in both consumer and trade markets Feeling Casual Sophisticated Urbane Performance Imagery Salience Three Layers of Brand: Kernel, Codes and Promises Genetic Code Brand Kernel Nice, comfortable pants. Extension Areas Wrinkle-free, Customized fit, New Technology & Innovation. Ans 1Levi s had 2 brand names: Levi s and Dockers Sub-brands Positive Aspects: Successful sub-branding strategy Capitalize on the strengths of the Levi s brand Differentiates between Levi s and Dockers Negative Aspects: Dockers image was not appealing to many consumers, mainly young generation New trends in the market did not support the Dockers brand idea. Changed branding message but kept the core values and traditions untouched . Proprietary attire for a variety of occasions- for work and for weekends Meant for real and approachable users; not fashion models Therefore, not a very techno image. Levi's Dockers - creating a sub-brand Essay by holp1979, University, Bachelor's, C+, December 2004 download word file, 10 pages download word file, 10 pages 4.5 11 votes
Dockers Case Study Brand Microeconomics Culture Brand Style Personality Casual, cool youth. Outer core Quality, Casual Dressing, Premium price, Urbane Inner core Ques 1How would you characterize Levi s branding strategy in general? Though the presidential campaign to promote the perspiration guard shirts, etc received publicity the product ultimately didn t blend with the brand image. Dockers Case Study - Free download as Word Doc.doc, PDF File.pdf, Text File.txt or read online for free. Brand Management
Levi’s Dockers – creating a sub-brand Essay - Relationship Brand Circle: Dockers Brand Circle for Dockers Non-iron cotton, Stain defender technology, Adjustable waist pants. Ans 3: The Brand Image Targeted at white collared working men between the ages of 25 and 49 Seen as casual apparel made from natural fibers suitable for a range of informal occasions. Levi’s Dockers – creating a sub-brand Essay Qn 1 Explain what is Levi’s brand image and what makes up its brand equity. In this regard, assess the role of its flagship 501 jeans product.
Dockers Case Study - PDF Free Download Physique Brand Themes Interlocked wings and anchor. Reflection Youth, Elite class, Trendsetters Appreciating needs, empathy. How did it fit in with past Levi's advertising efforts? Ans 2Communication strategy At time of launch, product focused Consistent with some Levi s advertising from the 1980s Other Levi s ads very image-oriented Dockers did not add an image element until later Contribution to brand equity To build brand equity, both awareness and image are needed Early ads drove awareness well, they were memorable and conveyed information about the product In-store shops pushed awareness Dockers added advertisements that indicated who should be wearing its pants Ques 3How would you characterize the Dockers brand image? Evaluate the move to expand the line into bedding, bath and luggage markets. Dockers’s contributed to brand equity by a There was no consumer terminology for Dockers-type pants, the ads would have to educate its audience about the new product itself and create brand awareness; and 2 An image for the new product had to be created that leveraged the positive Levi’s brand associations but also established a certain.
Dockers mba case study - SlideShare Emotional Impact Ans 1Levi s was initially branded as a product for men and considered tough Later it became a symbol of freedom, adventure and independence Their new brand strategy failure to offer products for every life style was a It lead to decrease in sales and profits Decided to focus on the core product and image New campaign was launched emphasizing emotional connection between jeans and their owner Ques 2Analyze the Dockers' communication strategy at the time of the launch. Aug 23, 2014 · Case Study Questions Evaluate the move to expand into other markets Levi’s is a brand that has been associated with clothing for over one hundred years. The Dockers brand was developed to respond to changing consumer trends and needs. It makes sense that in order to grow, Levi’s wanted to expand into other segments.
Case study from levi strauss & co/dockers - creating sub. Ans 3: Dockers Brand Equity Levi s Dockers The mainstay of the brand which gave it credibility Positioning of the brand as not too formal and not too casual a new segment in the market Product Design Reverse Silhouette Design and tagline of 100% cotton . Question. case study from levi strauss & co/dockers - creating sub branding,so my Q. is how would you characterize the. dockers brand image?what makes up its brand equity?
Essay about Levi's Dockers - creating a sub-brand - 2487 Words Emotional appeal to baby boomers aspirational value through television ads. Levi's Dockers - creating a sub-brand. Qn 1 Explain what is Levi's brand image and what makes up its brand equity. In this regard, assess the role of its flagship 501 jeans product. Brand image can be defined as perceptions about a brand as reflected by the brand associations held in consumer memory.
Free Essays on Dockers Creating A Sub Brand - In store marketing techniques introduced for the first time shop-in-shop concept. Jul 21, 2014 · Free Essays on Dockers Creating A Sub Brand. Search. Brand Value of Apple. During this case study I’m going to talk about Nissan’s products for example the Infinity Brand and how it relates to particular target segment and apply my research to prove whether it does so in a good way or a bad way. Also I am going to talk.